In this video, Dr. Athena Brasfield of OptaZoom.com shares essential due diligence steps for buying an optometry practice. From reviewing tax returns and financials to evaluating equipment, staff, and competition, she outlines what to look for to make a smart, informed offer.

In this video, Dr. Brasfield emphasizes the importance of reviewing your optometry practice's Profit and Loss (P&L) statement at least once a month. The P&L statement provides crucial financial information about the practice's income and expenses, including fixed and variable costs.

Dr. Brasfield breaks down the pros and cons of cold starting vs. purchasing a practice.

Dr. Athena Brasfield discusses the fundamentals of financing an optometric practice, focusing on bank loans for starting a practice.

Dr. Brasfield breaks down the factors affecting practice value: internal and external factors.