Event Description
Join SPEXY LIVE at EYEBALL III in Palm Springs, California, for an interactive learning experience focused on helping independent optical practices improve eyewear sales, strengthen team performance, and create better patient experiences.
Led by SPEXY founder and CEO Kayla Ashlee and industry experts, the event features practical workshops covering optical merchandising, frame profitability, patient engagement, team development, and strategies for growing a successful optical business.
Attendees can participate in hands-on learning sessions, discover new eyewear brands, and connect with fellow eye care professionals.
Event Details
Date: January 22–24, 2027
Location: Palm Springs, California
Format: In-person
Organizer: SPEXY
Featured Speakers: Kayla Ashlee, ABOC, and Jenn Denham
Cost: Free individual workshop access; optional $99 CE Workshop Pass
Continuing Education: ABO or COPE credit available for select workshops with the CE Workshop Pass
Audience: Optometrists, opticians, optical managers, and practice owners
What to Expect
Optical Sales & Profitability: Learn strategies to increase eyewear sales and improve frame pricing.
Team Development: Explore ways to build stronger, more effective optical teams.
Patient Experience: Discover approaches to merchandising, patient engagement, and connecting with younger consumers.
Technology & Growth: Learn how AI and automation can improve the patient journey.
Industry Networking: Connect with optical professionals and discover eyewear brands.
Continuing Education
Individual workshop attendance is free with advance registration. An optional $99 Workshop CE Pass provides access to ABO or COPE continuing education credit for eligible sessions.
The CE Workshop Pass must be purchased by December 31, 2026.